copywriting and branding

What does a good brand do?
It kicks through the noise of media and minds to imprint emotional attachment over conscious reasoning. Powerful? Oh yes.

What is copy?
Good copy internalizes and rationalizes the emotions and creates zealots for your business or message. Essential? Only if you want people to talk about you.

How does Frank do it?
Social media | petitions | article placement | print advertising | brochure copy | corporate articles | press releases | re-branding | IPOs | briefing documents | flyers | business letters | positioning statements | banners | websites

Projects and clients include:

The Schumacher Institute
Ekman International
Explorers Connect
Sam McConnell Expeditions
Dubai World Central —— Brochure (6mb) | Website
Dubai Logistics City —— Brochure (1.2mb) | Inserts (5.6mb)
IFA Yacht Ownership Club —— Brochure (5.9mb) | Website
West Wharf [RMJM, Hazel Wong, Corporate Finance House & Smart Moves] —— Brochure (2mb) | Website
Kingdom Hotel Investments —— Brochure (5mb) | Website
YOO/Philippe Starck —— Brochure (1.5 mb)
IFA Hotels and Resorts
BMW Park Lane
Dubai Flower Centre
The Palm Jumeirah
Dubai Industrial City
The Seafarers Charity
Abu Dhabi Commercial Bank [ADCB]
Galadari Investment Office [GIO]
The Lagoon Bahrain
Saleh Bin Lahej
Emirates Neon Group [ENG]
Fairmont Hotels
Oman Tourism Development Company [OTDC]

Please contact me for more information, further examples of work or a quote for your project.